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Dallas Cowboys quarterback Dak Prescott is triggering a stir on social media Friday — but it has nothing to do with his team’s pivotal 7 days 14 showdown at property from the Philadelphia Eagles on Sunday Evening Football.
As an alternative, he is shedding light on an essential health care topic.
Prescott teamed up with the Colorectal Most cancers Alliance and actor Ryan Reynolds’ artistic company, Optimum Effort and hard work, for their “Direct from Guiding” campaign to increase consciousness about the importance of colon-most cancers screening. In the ad, Prescott is endorsing the at-home screening exam, Cologuard, although Reynolds supplies some hilarious voiceover.
“As a expert quarterback, I get a whole lot of s—,” Prescott states in the ad. “And I get it. When you might be not a lover of one thing, s—-ing on it can make you experience good. But what if I informed you that now it could do some great much too?”
He goes on to say that “producing your feelings definitely crystal clear” when giving your sample is the best way to go about it. You do this by only slapping a sticker of a thing “you want to s— on” on the base of the at-house kit’s sample collection container. In the advertisement, a slew of sticker solutions appeared, from a bear to a cardinal to a panther.
“Not a lover of marine life?” Prescott questioned as he slapped a sticker of a dolphin on the bottom of the container. Other possibilities Prescott highlighted have been “previous-timey prospectors” (San Francisco) and “large American predatory birds” (Philadelphia). It operates with colours, far too, as Prescott pointed out with a solitary brown sticker (Cleveland).
Although the advertisement was lighthearted, the subject is a serious a person for Prescott, whose mom died in 2013 at just 52 years outdated following currently being identified with Stage 4 colon cancer — the 3rd-most widespread cancer worldwide and the second-major induce of most cancers deaths, in accordance to the World Well being Firm.
“Losing my mother to colon most cancers was devastating, and no one must have to go as a result of that,” said Prescott, per Business Wire. “Which is why I began the colon cancer screening and study pillar of my Faith Battle Complete Foundation. Partnering with the Colorectal Cancer Alliance and Guide From Driving is a different way I can let persons — in particular Black Us citizens, who are at larger risk — know that colon most cancers is preventable and there are a assortment of screening possibilities.”
The Cowboys are sitting at 9-3 headed into Week 14. Prescott, the current favourite to win NFL MVP, features the most passing touchdowns (26) in the league, along with the fifth-most passing yards (3,234) and a 108.3 QB score.
Here’s how the sports activities globe reacted on social media.
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