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In early 2022, Arun Sundararajan wrote a Harvard Company Review situation examine about how proven makes could employ non-fungible tokens, aka NFTs, proper just before the crypto industry tanked. In the piece, the Harold Price tag Professor of Entrepreneurship at New York University’s Stern Faculty of Organization tried using to make feeling of the then-crypto trend, mentioning that tech firms like Twitter and Fb (now X and Meta, respectively) ended up allowing for more consumer customization as a result of NFT avatars.
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